A Fascinating Look At How Sugar Affects Your Brain

Food & Beverages Science Videos

For all those lovers of sweet tooth, here’s a fascinating tale of facts that could make you think twice or thrice before taking in or gulping down those delicious saccharine delights!

While it is hard to resist eating, repelling the need for having sugary delights is even more difficult. But have you ever wondered why? Just a small amount of sugary food activates the sweet receptors of the tongue, which, in turn, send a signal to the brain. The sweetened sensation hikes the dopamine level that makes craving all the more, which duly explains why no one can eat just one! However, too much sugar can be harmful as it causes uncontrollable craving and an addictive effect on brain.

So, next time before you give in to your gooey chocolaty craving or get drooling over crunchy cookies or your mouth starts watering over velvety cakes, be cautious lest the craving gets better off you!

When you eat something loaded with sugar, your taste buds, your gut and your brain all take notice. This activation of your reward system is not unlike how bodies process addictive substances such as alcohol or nicotine -- an overload of sugar spikes dopamine levels and leaves you craving more. Nicole Avena explains why sweets and treats should be enjoyed in moderation.


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